​Beyond numbers, towards sustainable futures
At Beyond the Blind Spot we highlight the parts of the parent experience that often go unseen. From the first enquiry through admissions and into school life, these experiences shape how confident parents feel, how engaged they are and how connected they become to a school community.
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Too often the parent experience is inconsistent or overlooked and schools risk losing interest from prospective families and trust from those already enrolled.
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With over 14 years of experience in school admissions and marketing across the state and fee-paying sector, we understand the nuances of every touch point in the parent journey and how each moment shapes the parent experience.
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Our purpose
Who we are
Beyond the Blind Spot is a strategic partner for schools, nurseries and local authorities, specialising in admissions, marketing and communications. With over 14 years of leadership experience across both state and independent schools, we combine data-driven insight with creative vision.
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We believe education is about more than filling places, it’s about trust, belonging and shaping sustainable futures. Our work bridges strategy with lived experience, ensuring decisions reflect both evidence and the real voices of families.
Who we serve
We work with schools, nurseries and local authorities who want to strengthen their approach to admissions and communications, while staying true to their values and communities.
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From leaders facing competitive markets to local authorities planning for demographic change, we support those who want to make confident decisions, foster belonging and create lasting impact.
What we do
Beyond the Blind Spot provides research, strategy and delivery that turn insight into action. We capture the perspectives of parents through surveys and engagement, translate findings into clear recommendations, and design tailored campaigns that build trust and strengthen outcomes.
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Our goal is simple: to help schools and local authorities thrive, moving beyond numbers, towards sustainable futures.
Our purpose is to support nurseries, schools and local authorities with admissions, marketing and family communications, ensuring every touchpoint a family experiences is consistent. We help leaders drive prospective interest while strengthening engagement within their existing communities.
📢 We are currently conducting research with parents in and around London on their experiences of nursery and school admissions. Your feedback will provide valuable insights to help schools and local authorities better meet families’ needs.
